Google drops Wave tool

Google has revealed it is dropping Google Wave, its cross-platform personal communication and collaboration tool, due to a lack of user take-up.

Google Wave was designed as a centralised communications tool which aggregated email and chat and combined them with Twitter. It also had the ability to drag-and-drop files from the desktop.

A Google statement said, “Wave has not seen the user adoption we would have liked.”

The search giant said it will not continue developing Wave as a standalone product but will continue to maintain the site until the end of the year, and will consider developing the technology to use with other Google products.

Google Wave was launched last year a the Google I/O conference.

Yesterday Google revealed its plans to expand its trademark policy in the UK to enable advertisers to include third-party trademarks in their ad copy (nma.co.uk 4 August 2010).

This story first appeared on newmediaage.co.uk

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