Sky Sports News campaign marks relaunch

BSkyB has marked the relaunch of Sky Sports News as a pay-TV channel with a press campaign trumpeting its “all new look”.

The channel will be available to Sky Sports subscribers only from today (23 August) It was previously part of the Freeview package of channels.

Advertisements push the “bigger and better” high definition channel’s new “widescreen format, more live reports and new iPad app”.

The 24-hour service provides updates on live sports events, football transfer news and highlights.

Sky has been marketing its sports channel heavily over the last month in advance of the new football season.

The pay-tv company launched an Eric Cantona fronted campaign last month highlighting the variety of its sports service.

Sky has also been running comparison ads attacking the football package offered by BT Vision.

The two recently signed a deal enabling BT Vision customers to watch Sky.

Sports 1 and Sky Sports 2 at cheaper rates than Sky charges its customers following an Ofcom ruling.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here