The charity, which funds research into ovarian cancer and raises awareness of the disease and support available, wants to take a commercial approach to growing the charity’s brand awareness and income.
Emma Scott, trustee of the charity and also managing director for Freesat, says the charity is looking to overhaul its communications and fundraising strategy to build its brand awareness.
“Marketing is not a word that is used in the charity sector enough, and our new CEO needs to understand the power of brands to transform the organisation. My feeling is that charities need to use exactly the same tools as a marketer would for a consumer product,” she adds.
Gilda Witte, former director of marketing and communications at Children in Need, is filling the role in the interim.
Actress Emilia Fox starred in the charity’s first national advertising campaign in 2009.