Burger King’s global chief marketing officer, Natalia Franco is leaving the fast food chain after less than a year in the role as part of an overhaul of its global marketing structure.
Fashion house Christian Dior has sacked its star designer John Galliano following allegations that he has made anti-Semitic remarks on more than one occasion.
Overall market growth dropped slightly to 3.9% for the 12 weeks to 20 February, compared with 4.2% for the period, year on year.
Coca-Cola is planning a global campaign partnering with the band Maroon 5 based on the concept of a “24hr Session”.
Orange is pushing its new service that allows Pay As You Go customers to top up their account using as little as 10p with an advertising campaign. The company claims to be the only network operator to offer top-ups for such a small denomination. The television ad for Tiny Top Up follows the adventures of […]
Dettol has unveiled a new marketing strategy under the strapline “Mission for Health” that targets new mums and communities and ties-up with charity Save The Children.
McDonalds is considering the launch of a retro-themed campaign to promote a limited edition burger that marks the year its first restaurant opened in the US.
Skoda has introduced a new brand and corporate identity as part of an overhaul of its marketing strategy aimed at giving the car marque a more modern image.
The ASA expansion of the CAP code, which comes into effect today (1 March), will clarify confusion in the industry and help ’legitimise’ social media, according to industry experts.
HMV has warned it will not meet its profit targets for the second consecutive time this year as the music and book retailer struggles with “tough” trading conditions.
The controversial London 2012 Olympics logo has drawn more fire, this time from Iran’s national Olympic committee, which claims it is “racist” and spells out the word “Zion”.
UK supermarkets are raising prices higher than inflation, risking a government inquiry, investment bank UBS has warned.