Egg brand lives on despite credit card sale
Russell ParsonsCitigroup says the Egg brand will stay despite selling more than one million credit cards accounts that used the name.
Month: March 2011
Thomas Cook/Co-op tie-up passed to Competition Commission
Russell ParsonsThe proposed merger of Thomas Cook and The Co-operative Group’s retail travel agency network has been referred to the Competition Commission over fears that the tie-up will limit choice for consumers.
London 2012 readies digital drive
Ronan ShieldsThe London Organising Committee of the Olympic Games (Locog) has launched a website featuring athlete Tom Daley and the tournament’s official mascots to promote London 2012-themed merchandise.
Reckitt bolsters marketing for SSL push
Rosie BakerReckitt Benckiser has added 20 marketers to its UK team to help develop recently acquired SSL brands Durex and Scholl.
Innocent can no longer claim a “David” nametag with Goliath success
Lara O'ReillyFew people would imagine the twee, “friendly”, down-to-earth Innocent Drinks brand being involved in a battle – let alone being considered the “Goliath” in any encounter. But when a single mum of two decided to set up a healthy vitamins company under the Innocent name, the smoothie maker felt it had no choice but to […]
B&Q invests £35m to boost digital platform
Rosie BakerB&Q is investing £35m in its digital platforms to build a fully integrated multi-channel platform across online, apps and mobile e-commerce.
Glamour rolls out doughnuts and dresses to mark 10th anniversary
Lara O'ReillyGlamour, the monthly women’s fashion magazine owned by Condé Nast, is rolling out a range of brand extensions to mark its 10th anniversary April issue.
Britons need educating in everyday activities
Michael BarnettMarket researchers like nothing better than identifying “tribes”, or groups of people who exhibit certain traits that tell us something about society. This week we have been introduced to the “Plebs” – people lacking everyday basic skills. A survey by WorldSkills found that a majority of Britons are unable to carry out household tasks such […]
Tune in to the mood of your customers
Mark ChouekeA university approached me this week to advise on its proposed curriculum for a new course in digital marketing that its business school wants to offer in September. An examination of the suggested modules revealed it to be fairly thorough, but I offered a couple of suggestions. One of them was to consider whether it […]
Celebrating real family relationships
Josie AllchinClick here to read the cover feature: Is your brand ready for some home truths?Click here to read about marketing and nostalgiaClick here to find out how tech brands are making themselves family friendly Highlighting real family relationships over the stereotypical portrait of mother, father and two children allows brands to be broader in their […]
Putting the ‘we’ into Wii: Tech names make themselves more family friendly
Josie AllchinClick here to read the cover feature: Is your brand ready for some home truths?Click here to read about marketing and nostalgiaTo see how brands use real families, click here Nintendo took a new tack when it launched its Wii console in 2006, moving its image from the stereotypical male gamer to embed itself as […]
Wealth generation: How parents use nostalgia to pass brands to children
Josie AllchinClick here to read the cover feature: Is your brand ready for some home truths?Click here to find out how tech brands are making themselves family friendlyTo see how brands use real families, click here Favourite brands are passed down through generations, for all types of family, the research reveals. Kenwood, with its strong nostalgic […]
Camelot mobile top-up plans spiked
Russell ParsonsNational Lottery operator Camelot’s bid to offer mobile phone top-ups and electronic bill payment services has been blocked.
Spare us from yet another ‘P’-break on TV
Mark RitsonSince Monday, TV stations in the UK can accept payment for the placement of products within content. No more fuzzy red pixelation when American Idol is shown to British households, we will finally be able to see the Coca-Cola cups that sponsor the show. So, no more bizarre invented brand experiences like the cast of […]
Costa launches Express self-service brand
Rosie BakerCosta plans to launch a chain of self-service coffee bars under the brand name Costa Express following the acquisition of Coffee Nation.