Mark Lund quits COI
Russell ParsonsMark Lund, chief executive of the Central Office of Information (COI), is to leave the Government’s marketing services provider to return to the private sector.
Month: March 2011
James Bond wears dress for Women’s Day
Rosie BakerJames Bond actor Daniel Craig is to star in a campaign by charity group Equals in support of International Women’s Day. Equals, a charity venture between global aid organisations including Oxfam, ActionAid and Save the Children led by Eurythmics singer Annie Lennox, has created the cinema and digital campaign to raise awareness of gender inequality […]
Direct and digital live happily ever after….
Russell ParsonsTwo pieces of direct marketing news landed on my desk last week that offer a glimpse into a direct marketer’s future. Firstly, interesting developments at Publicis. The marketing services group announced the merger of Kitcatt Nohr and Digitas. Publicis will merge direct agency Kitcatt Nohr with Digitas in the UK to form an all things […]
NatWest pushes service review despite falling short
Russell ParsonsNatWest has taken three page ads out in most national newspapers today (7 March) to trumpet the progress it has made in boosting service, despite missing key targets on complaint handling and marketing.
Luxury brands set for Royal Wedding boost
Rosie BakerLuxury brands such as Burberry and Louis Vuitton will be bolstered by the “Kate Middleton effect” over the next three years, according to a study.
BlackBerry loses CMO
Lara O'ReillyBlackBerry maker RIM (Research in Motion) is to lose its marketing chief, just weeks before the launch of its first tablet device.
Lego plots more toys for girls
Russell ParsonsLego is developing products to boost its appeal with school-age girls as the toy-maker looks to build on recent sales growth.
The Co-op launches ethical campaign
Rosie BakerThe Co-operative Group is launching a multi-channel campaign to urge consumers to “join the co-operative revolution” and help create a more sustainable future for the UK. The TV, press and social media campaign supports the Co-op’s recently announced ethical business plan and encourages consumers to set up their own co-operative businesses, get involved with community […]
Facebook partners with publishers to update comments box
Lara O'ReillyFacebook has updated its comments plugin that allows users to make comments on third party websites using their Facebook profiles, with IPC Media and the Economist among the first UK launch partners.
O2 to join Take That Progress tour
Lara O'ReillyO2 is set to be the official mobile network of Take That’s Progress Live 2011 tour, partnering with Samsung to offer exclusive gifts and content.
DH unveils £1.3m campaign to tackle dementia
Joe FernandezA Government campaign to raise awareness of the early signs and symptoms of dementia launches today (4 March).
Row set to erupt over delivery of industry privacy icon
Gina LovettA row over who will be responsible for the delivery of the online ad industry’s forthcoming privacy icon looks set to erupt, following a preview at yesterday’s ExchangeWire event.
IPad launch signals a tablet overdose
Lara O'ReillyThis week saw the launch of Apple’s faster, lighter, thinner, shinier iPad 2 tablet device – not that anyone could avoid it. The launch overshadowed the dozens of tablets revealed earlier this year at Mobile World Congress and the Consumer Electronics Show, with iPad 2 garnering more coverage than the rest of the devices combined. […]
Asda slammed for “glamorising” alcohol strength
Russell ParsonsAsda has been forced to change the packaging of one its own-label ciders after it was rapped for “glamorising” the alcoholic strength of the drink.
Bing launches Deals service to compete with Google
Lara O'ReillyMicrosoft’s Bing search engine is launching a new local deals service to compete against Google Offers, Yahoo Local Offers and other social shopping websites.