Netflix splits movie streaming and DVD rental business
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Cancer Research has appointed former Vodafone group marketing chief Wendy Becker and Helen Calcraft co-founder of Miles Calcraft Briginshaw Duffy to its board of trustees.
The European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) have collaborated to create a common set of principles for alcohol brands using social media.
Domino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.