The Cloud has signed a contract with London Overground to provide free WiFi access at each of its train stations, a move that comes as free urban newspaper Metro launches a marketing campaign to promote its tablet editions.
Iglo Group, the company that owns fish finger maker Birds Eye, is being put up for sale with a price tag of up to £2.5bn.
The Government is to review the current scheduling restrictions on advertising alcohol, one of several planned measures looking at the regulation of alcohol marketing.
Mercedes Benz is extending its brand into the lifestyle sector by creating a furniture range inspired by its cars.
Coca-Cola, Mars and Tesco are three of a raft of brands and retailers that have made pledges to reduce calories in their food as part of industry’s Responsibility Deal with the government.
McDonald’s is launching a long-term training and apprenticeship programme to support the British farming industry and encourage young people into the sector.
Magners has launched a TV ad almost entirely set in darkness in the latest phase of its ‘There’s Method in’ brand communications platform.
Nectar has hailed the success of its trial partnership with Birmingham City Council to reward residents with loyalty points as it emerges that a second pilot scheme will launch in Windsor.
Marketing Week catches up with Levi Roots, Dragons’ Den entrepreneur and founder of Reggae Reggae Sauce, at the launch of the brand’s partnership with KFC. Hear what he has to say about marketing his brand and where he plans to take it next.
Adidas is readying a programme of marketing activity to promote its sponsorship of Team GB after unveiling the official kit Stella McCartney designed for the national team to wear at this year’s Games.
The brutal truth about social marketing is that size really does matter. Brands need to be prepared to buy their way to scale on social networks to maximise returns on their digital marketing strategies, according to Diageo’s Philip Gladman.
IPC Media is to a unveil a raft of digital content partnerships following recent deals with brands including Diet Coke and Jack Daniels as it looks to boost digital revenues.
German beer brand Warsteiner is readying a raft of marketing initiatives to boost its profile in the UK, as it looks to exploit the growing popularity of premium international beer.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Subway is launching a healthy eating campaign to promote its low fat sandwiches, as part of its commitment to the Government’s Responsibility Deal.