Co-op short-term profit hit by promotions
Rosie BakerThe Co-op says it is its ‘duty’ to provide more discounts for customers in response to economic uncertainty, despite impact on profit.
Month: March 2012
News Int appoints Stringer as director of marketing comms
Lara O'ReillyNews International has appointed former Channel 4 marketer Nick Stringer as its director of marketing communications.
Profile: AB InBev CMO Chris Burggraeve
Michael BarnettChris Burggraeve, chief marketing officer of AB InBev, reveals how the Stella Artois and Budweiser owner is harnessing the power of social media to engage with drinkers and keep its global brands on rude health.
The Secret Marketer on making the best of a mistake
David CoveneyAs a marketer, you always dread the call: “Hello, is that the marketing department? This is BBC/ITV/Sky and we wondered whether you would like to appear on our consumer watchdog programme to answer some concerns your customers have raised with us.” I’ve had this call a couple of times in my career, and is something […]
Start realising your career goals right here
Ruth Mortimer“The role of the chief marketing officer is to look forward,” claimed Unilever’s own CMO Keith Weed when I caught up with him last week. Weed’s point is that many executives at the top of organisations are busy looking backwards – comparing the last quarter’s results with the year before.
Brands must get set for the swift response
Lucy HandleyPeople expect a brand to respond to both complaints and positive feedback posted online, and it is Facebook rather than Twitter where they prefer the line of communication to be, says exclusive research.
Hearst Corp acquires stake in research firm
Seb JosephHearst Corporation has acquired a 20% stake in Stylus Media Group, a global business intelligence firm, as it looks to develop more targeted content around its brands.
Frankie Sandford fronts Mind campaign
Rosie BakerCharity Mind has partnered with Glamour magazine to launch a PR drive starring Frankie from The Saturdays to raise awareness of mental health issues.
Marketing terms that will reach the boardroom in 2012
Josie AllchinMarketing is full of buzzwords, and while we never encourage the use of jargonistic phrases, Marketing Week’s experts set out four terms that you may need to explain to your chief executive this year.
Chief marketing officer vs marketing director
Maeve HoseaHands on, at all levels: How does the role of a modern CMO differ from that of a marketing director? What are the main challenges faced? Just two questions Maeve Hosea posed to CMOs from various industries to build up a profile of the position.
Growth in tablet ownership demands clever engagement thinking
Laura SnoadIt’s difficult to step onto a bus, tube carriage or train without spotting an iPad or other tablet device nestling in the hands of at least one commuter. And with tablets growing in popularity, there is a great opportunity for brands, as owners of these pieces of technology tend to spend more money online than […]
PepsiCo readies Walkers Sensations nuts brand
Seb JosephWalkers is to launch flavoured nuts under its Sensations brand as part of a wider push from parent-company PepsiCo to tap into growing sales of salty snacks in the UK.
Marketer 2 marketer
Josie AllchinAB InBev CMO Chris Burggraeve reveals how he harnesses the power of social media in this week’s cover feature How do you balance being the world’s biggest brewer with increasing calls for responsible drinking? Read what AB InBev’s Chris Burgrraeve has to say here Constantin Bjerke, Chief executive of Crane.tv asks: Should brands be looking […]
Bentley names new marketing chief
Rosie BakerLuxury car brand Bentley has named Kevin Rose as its new board level sales and marketing chief as part of a reshuffle of senior marketers within Volkswagen Group UK.
Thomas Cook cites marketing for gains
Russell ParsonsThomas Cook has declared its recently launched marketing campaign an early success after reporting website bookings made by UK holidaymakers have increased in recent weeks.