Tesco partners with Apple for Clubcard deal
Rosie BakerTesco has partnered with Apple for the first time to offer Clubcard holders deals on a range of the tech giant’s products, such as iPads and iPods.
Month: November 2012
ITV readies major rebrand
Lara O'ReillyITV is overhauling all its channel brands to feature new logos and idents as it looks to better communicate the differences between them and emphasise that all its programming is created or commissioned by the parent company.
Asda boss backs Christmas ad
Rosie BakerAsda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.
Q&A: Beats by Dr Dre
Seb JosephMarketing Week speaks to Beats by Dr Dre president Luke Wood about the audio brand’s strategy to become synonymous with the UK’s creative scene.
RFU rules out sponsorship drive
Seb JosephThe Rugby Football Union (RFU) will not go chasing after sponsors to boost its commercial revenues despite posting a £6.3m loss.
Asda sales growth slows in Q3
Rosie BakerAsda is hoping that a raft of multichannel initiatives will drive sales growth during Christmas and next year after reporting a slowdown in sales during the third quarter.
Mobile all the way, ho, ho, ho
Rosie BakerRetailers are predicting this Christmas will be the most mobile yet. More people than ever will make purchases using smartphones and mobile devices, it is predicted. But of more importance will be the increase in shoppers using mobile to research and find inspiration, which means brands offering easy mobile access will win this Christmas and beyond.
Starbucks buys luxury tea brand
Rosie BakerStarbucks has bought Teavana, a luxury tea house chain in the US, in a bid to expand its business beyond coffee and grow the tea market.
Jagermeister vies to break from party perception
Seb JosephJagermeister is readying its biggest marketing campaign in the UK to date as it looks to convince consumers it is a drink to be savoured and not to get drunk with on nights out.
HMV preps animated Christmas ads
Rosie BakerHMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.
70% of CEOs have lost trust in marketers
Rosie BakerThe majority (70 per cent) of CEOs have lost trust in marketers’ ability to deliver growth after becoming frustrated by what they see as an inability to prove ROI on campaigns, according to a new report.
FX rebrands to Fox
Lara O'ReillyFX, the entertainment TV channel home of True Blood and Dexter in the UK, is rebranding to the name of its owner – Fox – as it looks to expand the genre of content it broadcasts.
Brands commit to government’s fruit and veg drive
Seb JosephAldi, Mars and Tesco are three of a raft of food brands to commit to launching marketing initiatives encouraging people to eat more fruit and vegetables as part of the latest phase of the Government’s Responsibility Deal.
Metro ramps up mobile drive
Lara O'ReillyMetro, the free urban newspaper brand, is set to launch a “first of its kind” mobile-optimised and personalised website as it looks to reach new audiences beyond the morning commuter readers that pick up its print edition and increase its digital ad revenue.
Unilever shifts European marketing to Rotterdam
Rosie BakerUnilever is overhauling its regional marketing operations and creating a “European marketing hub” at its offices in Rotterdam in a bid to create a “more agile, efficient and integrated” brand development business.