Tesco to rebrand all digital entertainment as Blinkbox
Rosie BakerTesco is to bring its WE7 and Mobcast digital entertainment platforms under the Blinkbox name as it looks to strengthen its position in the market.
Tesco is to bring its WE7 and Mobcast digital entertainment platforms under the Blinkbox name as it looks to strengthen its position in the market.
SodaStream is taking aim at the soft drinks industry in its first global TV ad campaign that claims the plastic waste it creates makes it “not fit for purpose”.
Brands have been warned to tighten up terms and conditions for on-pack promotions or leave themselves exposed to being targeted by individuals generating thousands of entries.
Sandwich chain EAT has overhauled its branding and stores in a bid to become more “extrovert” and stand apart from rivals such as Pret a Manger.
The advertising networks behind online brand ads will have to explicitly state to customers they are collecting data to target them with online advertisements or face censure following the decision to extend the Advertising Standards Authority’s remit.
In the past week two pieces of research show that CEOs have lost trust in marketers and CMOs are also under-represented in the boardroom.
Sainsbury’s is to focus marketing messages on what it calls a set of “new fashioned values”, that place as much importance on sustainable behaviours as price.
Want to know how much you are worth before your annual pay negotiations begin or you start job-hunting next year?
Daily Mail and General Trust is to sell off its regional newspaper business, Northcliffe Media, to a newly formed group called Local World, which will combine its local titles with those of regional publisher Iliffe News & Media Limited.
The John Lewis Christmas ad has scored lowest in a poll of Christmas ads in terms of converting viewers into shoppers, despite achieving the highest score in terms of emotional engagement of the three ads tested.
In my last column, I took a self-critical look at the discipline of planning. I asked some difficult questions about its role in the business of marketing communications. This time I feel compelled to issue something of a corrective: an unapologetic celebration of the role of the strategic planner in the communications process.
Digital out-of-home advertising is fast becoming an essential medium for clients to reach a wider audience, and will get even better with continued investment.
Adam Rostom, group marketing director of Dyson, speaks to Jonathan Bacon about the new motor for growth that will drive the brand’s expansion into China.
Launches, product innovation and the personal touch are key in the luxury beauty sector, according to a new survey.
Despite concerns over marketing budgets, new research shows marketers are optimistic about 2013. Are their expectations viable?