Tesco to rebrand all digital entertainment as Blinkbox
Rosie BakerTesco is to bring its WE7 and Mobcast digital entertainment platforms under the Blinkbox name as it looks to strengthen its position in the market.
Month: November 2012
SodaStream attacks soft drinks industry in £11m campaign
Rosie BakerSodaStream is taking aim at the soft drinks industry in its first global TV ad campaign that claims the plastic waste it creates makes it “not fit for purpose”.
‘Brands must tighten promo T&Cs’
Russell ParsonsBrands have been warned to tighten up terms and conditions for on-pack promotions or leave themselves exposed to being targeted by individuals generating thousands of entries.
EAT eyes “extrovert” status with brand overhaul
Rosie BakerSandwich chain EAT has overhauled its branding and stores in a bid to become more “extrovert” and stand apart from rivals such as Pret a Manger.
ASA to regulate OBA
Russell ParsonsThe advertising networks behind online brand ads will have to explicitly state to customers they are collecting data to target them with online advertisements or face censure following the decision to extend the Advertising Standards Authority’s remit.
Marketers lose presence in the boardroom and the trust of CEO’s
Mindi ChahalIn the past week two pieces of research show that CEOs have lost trust in marketers and CMOs are also under-represented in the boardroom.
Sainsbury’s marketing to focus on “new fashioned values”
Rosie BakerSainsbury’s is to focus marketing messages on what it calls a set of “new fashioned values”, that place as much importance on sustainable behaviours as price.
Help create the definitive salary survey
Branwell JohnsonWant to know how much you are worth before your annual pay negotiations begin or you start job-hunting next year?
DMGT sells off regional arm
Lara O'ReillyDaily Mail and General Trust is to sell off its regional newspaper business, Northcliffe Media, to a newly formed group called Local World, which will combine its local titles with those of regional publisher Iliffe News & Media Limited.
John Lewis Christmas ad trails rivals for converting shoppers
Rosie BakerThe John Lewis Christmas ad has scored lowest in a poll of Christmas ads in terms of converting viewers into shoppers, despite achieving the highest score in terms of emotional engagement of the three ads tested.
From insights beyond the obvious come results beyond the ordinary
Richard MaddenIn my last column, I took a self-critical look at the discipline of planning. I asked some difficult questions about its role in the business of marketing communications. This time I feel compelled to issue something of a corrective: an unapologetic celebration of the role of the strategic planner in the communications process.
Olympics show digital screen making its mark
Michael NutleyDigital out-of-home advertising is fast becoming an essential medium for clients to reach a wider audience, and will get even better with continued investment.
Cleaning up all over the world
Jonathan BaconAdam Rostom, group marketing director of Dyson, speaks to Jonathan Bacon about the new motor for growth that will drive the brand’s expansion into China.
Prestige beauty is in the eye of the in-store beholder
Maeve HoseaLaunches, product innovation and the personal touch are key in the luxury beauty sector, according to a new survey.
The great budget squeeze
Mindi ChahalDespite concerns over marketing budgets, new research shows marketers are optimistic about 2013. Are their expectations viable?