EE launches ‘Fenton’ video spoof
Lara O'ReillyEE, the recently launched 4G brand from the owner of Orange and T-Mobile, has launched an online video pastiche of the “Fenton” viral that has been remastered to demonstrate the speed of its network.
Month: November 2012
Rise in ‘junk mail’ expected by Royal Mail
Rosie BakerRoyal Mail expects a rise in direct marketing – so-called “junk mail” – as it looks to increase its share of the advertising market to boost profits.
B&Q aims for perfect Christmas
Rosie BakerB&Q hopes to encourage people to decorate their homes in time for Christmas to make sure everything is “perfect”.
Huawei first phone brand to go big on 4G
Lara O'ReillyHuawei is to become the first phone brand to launch significant marketing activity in the UK to promote its 4G credentials.
BHF brings back Vinnie to hail success of Staying Alive ad
Russell Parsonshttps://www.youtube.com/watch?v=M2STeerbaWA The British Heart Foundation has launched a campaign featuring people whose lives were saved by people carrying out CPR they had learnt from seeing the charity’s Vinnie Jones-starring “Staying Alive” ad. A television advertisement will feature the story of Alan Linton, who survived a heat attack after friends that had seen the spot administered […]
EE readies complaint over Vodafone’s 4G claims
Lara O'ReillyEE is readying an official complaint to the Advertising Standards Authority about rival Vodafone’s recent marketing activity, which “promises” customers a 4G service that its competitor says the company might not be able to offer.
Meerkats form Comparethemarket band
Rosie BakerComparethemarket’s meerkat brand characters have formed a band in the latest instalment of the long-running ad campaign.
Argos first retailer to launch Shazam ad
Rosie BakerArgos is adding audio recognition app Shazam to its Christmas TV advertising in an effort to grow its mobile sales in the run up to Christmas.
McDonald’s launches festive ad
Russell ParsonsMcDonald’s is launching its Christmas campaign today (27 November) featuring a television campaign starring a postman, “the modern Santa Claus”, unwinding at the fast-food restaurant after a day of delivering presents.
M&S preps Christmas food campaign
Rosie BakerMarks & Spencer is preparing to launch its Christmas food campaign this evening to complement its existing festive ads.
‘Unilever CEO top FTSE communicator’
Lara O'ReillyUnilever CEO Paul Polman is the “most influential communicator” amongst all the leaders of the UK’s top 100 companies, a study has found.
Bing takes aim at rival with ‘Scroogled’ campaign
Lara O'ReillyBing has launched an online campaign squaring up to Google, warning consumers that its rivals’ Shopping search is largely dictated by how much brands pay to lift their rankings.
SMS spammers fined £440,000
Lara O'ReillyThe Information Commissioner’s Office (ICO) has served the owners of a marketing company that sent millions of unlawful spam text messages with a fine totalling nearly half a million pounds.