Facebook moves to improve measurement with Atlas buy
Ronan ShieldsFacebook says its purchase of online ad measurement company Atlas is to help marketers better understand how their campaigns perform both on its network and elsewhere on the web.
Month: March 2013
The Marketing Week – 1/3/2013
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Top 3 marketing takeaways from MWC
Lara O'ReillyMobile World Congress was bigger then ever this year and although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance. Here’s my top five takeaways from the event.
Rangers boosts sponsor roster with double deal
Seb JosephDespite languishing in the fourth-tier of Scottish football, Rangers’ allure to sponsors remains strong with Puma and Blackthorn Cider the latest to exploit the club’s global fanbase.
MTV shifts ad strategy
Rosie BakerMTV is shifting its strategy for advertising its shows away from footage based ad promos to focus more on the emotional connection audiences will feel towards the content.
WPP: ‘Companies need to stop cost-cutting and invest in brands’
Russell ParsonsWPP chief executive Sir Martin Sorrell has called on “risk averse” brands to switch focus from cost-cutting and invest in brand-building to drive growth.
O2 refines focus on mobile internet with BSkyB broadband sale
Lara O'ReillyThe O2 will be entirely focused on mobile internet services after announcing this morning (1 March) it is to sell its fixed line broadband and phone business to BSkyB.
Virgin Atlantic reveals Little Red sub brand
Ronan ShieldsVirgin Atlantic is to call its soon to launch domestic airline services Little Red as it looks to take on BA in the region.
EE hammers home 4G advantage with taxi fleet
Ronan ShieldsEE is to offer free 4G mobile internet services via a fleet of London taxis as it aims to bolster sign-ups ahead of rival operators launching similar services from June.
Innocent launches TED-style events to push brand values
Lara O'ReillyInnocent is to launch a series of TED-style events as part of its strategy to regain the “entrepreneurial” spirit of its early years and keep a close relationship with consumers despite it now being majority-owned by multinational company Coca-Cola.
Morrisons’ efforts to rise above horse meat scandal fail to boost market share
Rosie BakerMorrisons’ efforts to rise above the horse meat scandal by highlighting its focus on provenance have failed to reverse the supermarket’s declining market share, according to the latest Kantar Worldpanel figures.
Bad targeting holds back behavioural ads
Michael BarnettOnline behavioural ads, which are served to users according to the sites they browse, came under the regulatory eye of the Advertising Standards Authority (ASA) in February, and new EU laws could soon put further restrictions on them. But brands should worry less about regulation and more about the basic execution, which is often still not right.
Government needs to put creativity and not cost first
Russell ParsonsIn these straitened times, marketers have had to get used to doing more with less. In the public sector, particularly in Whitehall, this is even more acutely the case.
TV-style branded content could aid YouTube’s monetisation conundrum
Lara O'ReillyForget space jumps, YouTube’s biggest mission is to make money. This week YouTube joined Facebook in the fairly exclusive 1 billion members club, but it still has some work to do to convince those on the guest list to pay to get into the party.
Nike to create more ‘urgency’ around ecommerce
Seb JosephNike has outlined plans to grow its ecommerce operations as it looks to place a greater emphasis on direct-to-consumer relationships.