Tesco: Loyalty is now about retailers being loyal to customers
Rosie BakerTesco has fundamentally shifted the way it views loyalty to be about the retailer being loyal to customers in the wake of its poor performance over the last year.
Month: June 2013
The Marketing Week – 28/6/2013
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Data is both your friend and foe
Russell ParsonsI’ve spent the last two days at Marketing Week Live and the term ‘data capture’ is now ringing in my ears but I’ve heard very little on how to treat consumers’ personal data sensitively.
Topshop CMO: Marketing industry needs disruption
Josie AllchinThe marketing industry needs more disruption to shake off formulaic habits and keep up with consumers, according to Topshop CMO Justin Cooke.
Sky Sports offers free trial on Freeview for first time
Russell ParsonsBSkyB is to offer non-Sky Sports customers a one day trial on free to air TV on the first day of the Premier League season as it looks to blunt the impact of the launch of BT Sport.
Honda switches to selling the brand not product
Josie AllchinHonda is launching a global brand campaign driven by telling stories about epic journeys on social media as part of a wider effort to sell a brand ideal rather than specific products.
Ed Miliband ‘Ad industry is guilty of gender stereotyping’
Russell ParsonsLabour leader Ed Miliband has accused marketers of using “outdated” gender stereotypes in advertising.
Starbucks: Customers ‘incredibly loyal’ despite tax avoidance fallout
Russell ParsonsMWL: Starbucks claims that listening to customers and maintaining brand integrity through its business values has meant its customers have remained “incredibly loyal” after the negative media coverage surrounding the allegations the coffee chain avoided paying corporation tax.
Barclays prepares social push to help repair brand
Ronan ShieldsBarclays is fine-tuning its social media strategy via an internally formed ‘ social media steering council’ as part of its ongoing efforts to repair its brand reputation in the wake of last year’s LIBOR rate rigging scandal.
Pick the right future
Josie AllchinAimia’s digital futures report offers four possible visions of the future that retailers are facing, and only one of them is positive. The dystopia envisioned makes for a worrying outlook if retailers don’t get a handle on how to use data.
Debenhams sales flat despite marketing efforts
Russell ParsonsDebenhams’ spring summer advertising campaign and heavyweight promotional activity failed to offset the impact of bad summer weather as sales stalled over the last three months.
Asda: ‘Facebook frustrating to work with’
Russell ParsonsMWL: Facebook’s tendency to make unannounced changes to its platform makes the social network “frustrating to work with”, according to Asda’s head of social media.
Starbucks wants bespoke design for every store
Russell ParsonsMWL: Starbucks wants all of its store designs to be unique to their location as it looks to stand apart in the crowded coffee-shop market.
Twitter: ‘Real-time marketing is not a 24/7 job’
Josie AllchinMWL: Real-time, or moment marketing is going to become increasingly important for brands but that doesn’t mean they have to be switched on to conversations 24/7, according to a senior Twitter executive
M&S admits ‘frightening number’ of shoppers don’t consider it online
Russell ParsonsMWL: A “frightening number” of M&S customers still do not consider it as a multichannel retailer when they are shopping online despite its recent focus on multi-channel, according to head of digital store development Claire Zuurbier.