MWL and Marketing Week carry off top trophies
Branwell JohnsonMarketing Week Live (MWL) has been recognised as the most innovative trade exhibition of the year by the events industry on the eve of this year’s extravaganza at Olympia London.
Month: June 2013
World Cup sponsors need to tread warily
Josie AllchinFootball – it’s not a funny old game when it is the focus of hundreds of thousands of people wishing to express their anger at their government’s corruption and their desire for change.
Virgin Group overhauls digital strategy to tell ‘amazing stories’
Lara O'ReillyVirgin Group – owner of the Trains, Holidays, Money, Mobile and Media franchises – plans to “re-imagine” its digital content strategy to raise awareness about all the activities of the parent brand.
Facebook apologises for leaking contact information
Russell ParsonsFacebook has apologised and said it is “embarrassed” that a bug in its system revealed the contact information of more than 6 million users to other users of the network.
World Cup sponsors need to tread warily
Branwell JohnsonFootball – it’s not a funny old game when it is the focus of hundreds of thousands of people wishing to express their anger at their government’s corruption and their desire for change.
The Marketing Week: Cannes Special
Rosie BakerWelcome to The Marketing Week Cannes Special, your guide to the good, the bad and the ugly from Cannes 2013.
Diageo’s Saller to take inspiration from Arthur Guinness
Russell ParsonsIncoming Diageo chief marketing officer Syl Saller says she will take inspiration from the founders of its top brands including Pierre Smirnoff, Arthur Guinness and Johnnie Walker in her new job.
Instagram update means Facebook video ads are just around the corner
Lara O'ReillyThe majority of the marketing community is now aware video ads are soon coming to Facebook. We don’t have a definitive timeline yet, but the move to bring short-form video content to Instagram, suggests video ads across both platforms are coming soon.
Five marketing takeaways from Cannes 2013
Rosie BakerBeyond rewarding the most creative work to emerge around the globe in the past year, Cannes Lions Festival of Creativity also offered an array of lessons for marketers. Here are five key marketing takeaways from this year’s festival.
Nike picks marketer to lead brand as part of management shake-up
Russell ParsonsNike has promoted marketer Trevor Edwards to president, replacing company veteran Charlie Denson who is to retire, one of a slew of executive management changes the sportswear company hopes will “accelerate innovation and elevate design”.
Samsung hones in on lifestyle with raft of new products
Lara O'ReillySamsung is hoping a focus on lifestyle will encourage consumers to buy across all tiers of its range of smartphones, tablets, laptops and cameras.
Facebook adds video to Instagram
Russell ParsonsFacebook has introduced TV advertising length video to its photo sharing app Instagram, pitching it directly against Twitter’s video service Vine.
World cup sponsors unfazed by Brazil protests
Russell ParsonsWorld Cup sponsors appear unconcerned by the protests taking place across Brazil and have heralded the democratic right of those involved to take part in peaceful demonstrations. Sponsorship experts warn, however, that if the unrest escalates and continues into next year, brands will become uneasy about running activity in the country.
American Express and Unilever bid to unlock undervalued search terms
Russell ParsonsBrands including American Express Insurance, Land Rover and Unilever are attempting to improve conversions on their websites using a new type of click-through modelling.