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JC Penney and Coke steal Super Bowl ad spotlight
Seb JosephJC Penney and Coca-Cola’s Super Bowl marketing campaigns sparked outrage and praise during last night’s match (2 February) making them among the most-talked about ads in the game.
Sponsors warm up for Winter Olympic Games
Seb JosephSochi 2014 sponsors Procter & Gamble (P&G), Visa and Samsung are activating the main phases of their activation campaigns to celebrate the opening of the Winter Games.
Take the right course of action
Lucy HandleyThe pace of change, especially in digital technologies, means marketers must update their skills on a regular basis.
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.