My team and I are up to our armpits in marketing plans for the next financial year. Regular readers will know that I work for an international business to business (B2B) brand, with a big focus in the UK, and one of my challenges is matching the ‘product push’ from my international colleagues with the ‘market pull’ from my UK general managers.
TSB Bank is launching its first TV ad campaign since the brand returned to the high street last year, promoting its position as a local British bank that can help UK communities and customers thrive.
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