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Training people in data capture and use
Lucy HandleyAs brands invest in tools to process huge amounts of data quickly, in-house training is seen as the best way to teach marketers to retrieve and interpret that information
Lacoste launches first ever TV ad campaign
Sarah VizardLacoste is bringing its first ever TV ad campaign to the UK in March as it looks to boost awareness of the fashion brand and communicate its heritage to a new audience.
Giffgaff: Carbon impact can’t be ignored when signing off on media plans
Grace GollaschGiffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Oatly’s creative chief: You can’t strategise on purpose
Niamh CarrollBrands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Marketoonist on understanding the target
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community
Josh StephensonNaomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.