The creative process
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Netflix has credited the marketing push behind the second series of women’s prison drama Orange is the New Black – its biggest content marketing effort to date – for boosting revenues by 37 per cent in its second quarter.
Premier Foods is planning to double its marketing spend in the second half of the year as it looks to spur sales of new products set for launch this year.
Taxi booking app GetTaxi is considering a rebrand to “Gett” in the UK, opening up the option for it to expand its service to more than just booking transportation around the capital.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.