How a brief becomes an ad
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Junior and entry-level marketing professionals are in high demand as employees look to staff up their marketing teams from the ground up to exploit growing confidence in the discipline’s ability to help take the business forward, according to a report.
Insurer LV= is moving money back into television advertising after finding it had underestimated the impact TV ads had on sales.
Camelot is launching a campaign that will ‘irrevocably’ link playing the National Lottery and the chance to win millions of pounds with the money it raises for good causes for the first time.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.