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Puma hails low-key World Cup marketing for ‘excellent’ football sales
Seb JosephPuma has hailed its low-key World Cup push for “exceeding” sales targets for the event as it prepares to unveil its global marketing campaign to reassert its sporting credentials.
Allianz creates new marketing role highlighting ‘passion’ for brand
Josh StephensonThe financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
What is marketing? That can only be decided by businesses
Johnny CorbettDefinitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic’s CMO on the value of doing ‘less things’ better
Niamh CarrollBritvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
Johnson & Johnson unites business segments under its brand in UK
Niamh CarrollThe changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.