Transparency
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Co-operative Group is planning a marketing push for its funeral and insurance businesses as it looks to rebuild trust in its brands following a difficult period that saw its banking arm mired in controversy and the departure of its former chief executive Euan Sutherland amid claims that the group was “ungovernable”.
Tesco’s new chief executive Dave Lewis is planning to conduct a wide-ranging review of what the Tesco brand should stand for after admitting its reputation has suffered.
As the UK becomes a nation of multi-screeners, cross-device tools enable brands to track and engage with their audience along more of the purchase path, leading to increased conversions.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.