Diageo seeks greater unity between sales and marketing
Seb JosephDiageo is bringing sales and marketing closer together to push more consumers along the path to purchase as part of its wider search for media buying efficiencies.
Diageo is bringing sales and marketing closer together to push more consumers along the path to purchase as part of its wider search for media buying efficiencies.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Marketers put the greatest stock in their own contribution to the success of their employers and are more motivated by interesting work than any of their operational colleagues but fall short of other departments when it comes to hours worked.
Accor Hotels Group is launching a nationwide push to trumpet the contemporary “extras” guests at its ibis economy hotel brand experience as it ramps up efforts to wrestle share from Premier Inn and Travelodge.
Argos is launching its biggest ever campaign to raise awareness of its digital transformation among consumers and make loyal shoppers ‘proud to be associated with the brand’.
Rugby World Cup fans are to be served with personalised videos and branded content in the run-up to next year’s event as organisers look to data-driven campaigns to shift over a million tickets over the next 12 months.
Lidl is planning to launch a website that will give fans of the discounter a new way to engage, as it looks create a community around the brand.
Lenovo aims to inject fun into the computing sector with new ad campaign featuring Ashton Kutcher.
The Football League has hired its first marketing director and ended its long search for a new commercial director as it steps up efforts to generate more income from sponsorship in the Championship, League One and Two.
Liverpool FC’s football stock rose last season, returning to the Champions League after five years and just missing out on the title to Manchester City. Despite the recent successes and a huge global fanbase, the club has been slower to reap the commercial benefits in the same way rivals have in recent years.
Giving fans rewards and privileges is a good way to get people talking about your brand on social media, but comments must be genuine and not of the 'like-gate' kind.
British Gas is feeding real-time messages into outdoor ads to bolster the “stature and interest” for its remote-controlled central heating service Hive as part of a revamped media strategy to reach commuters.
Ebay is launching its first global brand campaign as it aims to put its brand top-of-mind in the run-up to Christmas and reassure customers that it offers a ‘trusted, modern marketplace’ following a cyber attack that affected 145 million of its customers earlier this year.
The Committees of Advertising Practice (CAP) are laying down new rules on the advertising of e-cigarettes following a public consultation.
Nissan’s marketing boss Roel de Vries has said he would be ‘happy’ if the word digital disappears, saying brands should be focusing on integrating their marketing channels and making communications more consistent if they want to build a strong brand that resonates with customers.