Will.i.am is partnering with O2 in the UK for the launch of his much-hyped wearable cuff Puls, a product the mobile company’s marketing boss claims will ”revolutionise people’s opinions of wearable technology”.
John Lewis is to up its digital innovation spend by 25% next year to try and break down the barriers between its on and offline retail channels as it looks to gain a single customer view.
Pernod Ricard says it is putting “significant investment” behind attempts to top previous festive marketing for Jameson, Ballantine’s, Chivas Regal and Brancott Estate brands as it looks to its flagship brands to push up Christmas sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Confidence levels among the UK’s biggest brands continue to ensure that the majority are still predicting 2014 marketing budgets will be markedly up on what was set at the beginning of the year. However, the fear of macro-economic headwinds is continuing to cloud the long-term with 2015 growth expected to be half of what is predicted for this year.
Yahoo has announced the launch of a new content marketing solution that allows brands to maximise its earned media through data-driven content built specifically for the Tumblr platform.
The role and remit of marketing professionals is continuing to blur. As Marketing Week reported earlier this year, a series of big brands are changing their marketing structures to account for new business conditions such as the explosion of big data and the rising power of the customer, with new titles like chief customer officer […]
IAB Engage: Facebook has unveiled a new research unit that it hopes will guide its technology strategy by providing deeper insights into consumers’ online behaviour.
New research from Yahoo shows that people are twice as likely to engage with native advertising on mobile and this is because the human brain is adapting to digest vast amounts of information.
A BMW video of one its cars speeding and sliding around a racetrack has been banned for encouraging unsafe driving on the roads.
Google is allowing advertisers to more easily purchase top tier content on YouTube in the UK through the launch of its Google Preferred tool.
Dreamforce 2014: “The most dangerous place to make a decision is in the office,” says Ulrik Nehammer, chief executive of Coca-Cola Germany, who says he now handles most business via his mobile as it allows him to make decisions where customers, suppliers and employees are at exactly the moment that it matters.
New research from Yahoo reveals that mobile users are twice as likely to engage with advertising when it sits contextually within a stream of content.
IAB Engage: Businesses must increase their investments in marketing and advertising in order to drive growth in an increasingly uncertain global economy, the WPP chief executive has said.
Video game publisher Activision is using marketing KPIs to measure the impact of customer care interactions on social media and inform future brand strategy.