Sainsbury’s launches long-awaited click and collect service

Sainsbury’s has become the latest retailer to launch a click and collect service, with plans to roll out the service across its estate over the coming years.

Customers will be able to select a free click and collect option on online orders of more than £20, with 100 stores set to offer the service by the end of 2015.

Orders, which will be served from a refrigerated van parked outside each Sainsbury’s store and manned by a worker, can be placed up to 20 days in advance and no later than 11pm to qualify for next day delivery.

“This is yet another step in Sainsbury’s increasingly popular online service, and giving customers more convenient ways to shop with us,” said Sainsbury’s online director Robbie Feather, who revealed that Sainsbury’s will have 20 locations live by the end of March.

The supermarket giant, however, is late to the party with market leader Tesco and second biggest grocer Asda starting respective click and collect services in 2010 and 2011.

Tesco offers click and collect at 300 of its 2,650 stores.

Asda, meanwhile, offers it at all 592 of its stores as well as through London tube stations, with upmarket retailer Waitrose also teaming up with Transport for London to offer click and collect on commuter routes. Asda plans to roll out over 1000 Click and Collect points by the end of 2018 to increase customer’s physical access to its brand from 54% to 70%.

Click and collect growth is expected to accelerate over the coming years as consumers continue to seek convenience. Planet Retail estimates that 76% of online UK shoppers will use click & collect by 2017

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here