Foster’s brand chief on why it is retiring ‘Good Call’ campaign to focus on “can-do men”
Thomas HobbsWith Foster’s today (May 15) announcing the end of its five-year ‘Good Call’ campaign, Ifeoma Dozie, brand director at Heineken – which owns and manages the Foster’s brand in Europe – insisted that the next ad campaign will maintain the Australian brand’s humour and continue to cater to men in their twenties.