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How to get the most out of user-generated content
Jack SimpsonTom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage at the Festival of Marketing discussing how brands can embrace the rise of user-generated content and use it to their advantage.
Government overhauls marketing department to create single comms budget
Sarah VizardThe Government is changing how its spends money on marketing, moving to a single marcomms budget and considering changing its structure so that marketers work in hubs rather than single teams responsible for one department.
The Co-operative Food takes a dig at the ‘glitz’ of its rivals as it launches emotive Christmas TV ad
Thomas HobbsThe Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
Marketers on proving effectiveness when the economy is against you
Niamh CarrollLinking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
The Marketing Academy reveals its 2024 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Ford: Using ‘business metrics’ can earn marketers a seat at the top table
Grace GollaschTrading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
ITVX delivers double-digit growth in streaming hours and ad revenue
Niamh CarrollThe streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.