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ActionAid launches first ever rain-triggered ad to ‘stop people in their tracks’
Leonie RoderickActionAid is launching a rain-triggered ad this week which will disrupt the Piccadilly Circus outdoor screens to highlight the impact of climate change and raise awareness for the London People’s Climate March that is taking place this Sunday (29 November).
What we learnt from the Festival of Marketing
Leonie RoderickThis year’s Festival of Marketing, which saw speakers from Lord Sugar to Monica Lewinsky, provided insight on marketing’s biggest issues.
CMOs: More imaginative, outgoing and bolder than the rest of the c-suite
Thomas HobbsChief marketing officer’s ability to act unconventionally makes them 49% more imaginative than other c-suite figures. However, the more flamboyant qualities of CMOs can also hinder their progress in becoming a CEO.
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.