How to source the right skill set for a modern marketing team
Our panel of senior marketers give their advice on how to source the right mix of ‘left brain’ and ‘right brain’ skills for a modern marketing team.
Mark Ritson: Coke Life is the harbinger of death for Coca-Cola
Mark RitsonI can’t believe I’m saying this but Coca-Cola’s new product, Coke Life, which launched last week, looks like a dud.
Mondelez relaunches ‘Maynards Bassetts’ as one brand in adult candy push
Leonie RoderickMondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share.
5 things you need to know this week
Leonie RoderickFrom Disney launching a health-focused campaign to Sport England inspiring 2.8 million women to get active, it has been a busy week in the world of Marketing. Catch up on the biggest news in the marketing industry over the last seven days.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?