With its focus on traditional and quintessential British values, Wimbledon might not be the first brand you would expect to find on Snapchat or Instagram. But the tournament is looking to new marketing channels as it seeks to broaden its global fan base.
Stella Artois is launching its “360-degree” Wimbledon campaign today (14 June) in a bid to bring the Wimbledon experience to the masses, using theatre to make a more emotional connection with consumers.
Wimbledon has a “never say never” approach to airing whole matches from the tournament on social media platforms such as Twitter according to Mick Desmond, commercial and media director at the All England Lawn Tennis Club.
With the UEFA European Championship 2016 kicking off today (10 June), brands including Carlsberg, Coca Cola, Betfred and The Sun tell Marketing Week why a mix of integrated digital campaigns and a tongue-in-cheek approach to advertising will be crucial to achieving cut through during the tournament.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.