Why P&G is moving away from targeted Facebook advertising
Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
FMCG giant is now planning to “get back to making consumers aware of its products and communicating their benefits”
Roisin Donnelly, brand director for Northern Europe at Procter and Gamble, is leaving the company at the end of June after 31 years to “pursue other interests”. It is currently unknown who will replace her.
Roisin Donnelly, P&G’s brand director for Northern Europe, admitted to Marketing Week that it will be more challenging to engage the British public for the Rio Olympics with its latest ‘Thank you, mum’ campaign but that British patriotism and a unified brand approach will cut through.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.