Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales
Thomas HobbsTesco has given an insight into its advertising plans for 2017 as it capped off a year of recovery with a good performance over Christmas.
Tesco has given an insight into its advertising plans for 2017 as it capped off a year of recovery with a good performance over Christmas.
Should marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future?
Coca-Cola found itself in hot water after being criticised by health professionals for “promoting an unhealthy lifestyle” among children with its Christmas truck tour.
Tesco has announced the appointment of Unilever’s Alessandra Bellini as its new chief customer officer.
Instagram is testing advertising with brands including Asos, L’Oréal and Louis Vuitton, and will also launch live video for its ‘Stories’ function.
The new rules will mean online advertisers face stricter rules but the proposed laws are less severe than feared.
Although it beat industry forecasts, Sainsbury’s Christmas sales were flat as the group relied on Argos and its online expertise to provide some festive cheer.
Just over a year into her role as CMO at the world’s fourth largest B2B business General Electric, Linda Boff explains how her team are ripping up the rulebook and driving disruption at the ‘124-year-old startup’.
The rise of artificial intelligence poses a threat to marketers’ roles as we know them today, but rather than be wiped out entirely those that act now will discover unexplored opportunities.
New data suggests older and younger people share many attitudes towards advertising.
Advertising bodies have said the research does not provide a “useful commentary” or “reflect accurately the strict regulatory system” surrounding alcohol advertising in the UK.
Morrisons’ CEO David Potts talks up the positive brand impact from its online partnership with Amazon as its sales soared over Christmas
Snapchat attributes the “common sense” decision to the UK’s strong creative industries and its ambition to “build a global business”.
Ikea is rejigging its brand strapline for a new campaign that aims to help the nation raise its game at bedtime.
The British Army has gone “beyond demographics” to target potential recruits by looking at people’s “different emotional need states”.