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Festival of Marketing day 1: Unilever on chatbots and micro-targeting at Sainsbury’s
Marketing Week ReportersAfter a busy first day at the Festival of Marketing we round up all the highlights, from Unilever making chatbots ‘less boring’ and micro-targeting at Sainsbury’s to celebrating neurodiversity at Direct Line.
Lidl: Programmatic is new, shiny and overvalued
Thomas HobbsThe discounter’s head of media Sam Gaunt says the marketing industry is “guilty of overselling programmatic” and that the brand gets much better ROI from press, radio and TV advertising.
Jo Malone: Marketers should remember the ‘5Is’
Sarah VizardJo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
‘Hot coral thread’: Monzo’s top marketer on the importance of distinctive assets
Molly InnesMonzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
Effectiveness culture, upskilling, misinformation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘It’s never a case of job done’: How to build a culture of marketing excellence
Michaela JeffersonIn a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
‘Every interaction can be a marketing moment’: Who Gives A Crap on driving its next stage of growth
Niamh CarrollWho Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.