Marketoonist on poor customer service
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Jägermeister is looking to innovative new ways to make its brand more accessible online, including a tie-up with age verification app Yoti that means customers will be able to pay with a debit card for the first time.
The retailer won £500,000 of prominent ad outdoor ad space across London with a campaign focused on the most difficult aspects women face during the menopause.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.