Marketing Week Masters awards shortlist: Sector Masters

The shortlist for Marketing Week’s Masters awards for categories including Retail and Ecommerce, Business-to-Business and Consumer Goods is revealed.

Marketing Week Masters 2019


The BMW Group – Using data to target car buyers – Zone
Lexus Europe Driven by Intuition – The&Partnership
MG MG commission tmwi as its media agency – tmwi
Volkswagen Financial Services Fleet – Monsters – Graymatter
Toyota Europe – Toyota Aygo: Just Go! – The&Partnership


Golin – Reinventing brand perceptions at the Tour de France – Dimension Data
Hectare Agritech
– Tudder: Tinder for Cows – Octopus Group
Marriott International – Meetings Made at Marriott 
Simply Business
– You Name It, We Insure It – Brainlabs
Rockwool – 7 Stengths of Stone: Test Series – True

Charities and Non-profit

The British Heart Foundation – Creating connections that matter
Capita for the British Army – Belonging 2019: Your Army Needs You – Karmarama, part of Accenture Interactive
Children with Cancer UK – Ringing the bell for a hidden jewel in the charity sector – The Brand Bucket Company
Greenpeace – Rang-tan Palm Oil Campaign – Open Creates and Mother
NHS Blood and Transplant ITV2 Blood Squad

Consumer Goods

Britvic Soft Drinks– Robinsons Revitalise
Diageo for Baileys – From Dusty to Dazzling: Bailey’s Global Turnaround – Mother
Mondelēz for Cadbury’s Creme Egg
– Cadbury’s Creme Egg Hunting Season – Carat
Unilever – Marmite Peanut Butter 
Vimto – I See Vimto In You – Quiet Storm

Financial Services

Barclays Corporate Banking – Tomorrow’s Europe – Reuters Plus
Habito – Hell or Habito – Uncommon Creative Studio
– HSBC Global Rebrand – Saatchi & Saatchi
– We are not an island – JWT
Lloyds Banking Group – Lloyds Bank SME: The Team Behind the Business
Nationwide – Nationwide #TogetherAgainstHate – Wavemaker

Media, Gaming and Entertainment

BT Sport – Charlotte – AMVBBDO
The Guardian – Marketing for a sustainable future for The Guardian
Supercell – Brawl Stars Global Launch – Waste Creative
The Times and The Sunday Times – Politics. Tamed. – The&Partnership (Pulse)

Retail and Ecommerce

Aldi UK – Kevin the Carrot – McCann UK
Aldi UK – Swap and Save – McCann UK
Greggs – The Greggs Vegan Sausage Roll Launch
KFC UK & Ireland – Ain’t no small fry – Mother
Tu – All Boobs Welcome – Portas

Telecoms, Energy and Utilities

EDF Energy – Supersize Energy Health Check – CACI
E.ON UK – The Big Dip – Engine Group
Huawei – StorySign – FCB Inferno
O2 – Parents vs Kids – VCCP
Thames Water – Fight the Fatberg: Sewper Heroes – Aylesworth Fleming

Travel, Leisure and Transport

Aer Lingus – How people-based planning set Aer Lingus’s sales soaring – Dentsu Aegis Network
EasyJet – EasyJet Look&Book – VCCP
First Choice – Braggage Rights – Engine | Mischief
Tourism New Zealand – #GetNZontheMap
Virgin Trains – Depart the everyday – AMVBBDO

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at The Brewery in London on 2 October. For more information on the event and table bookings head to

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