Abbott Mead Vickers.BBDO creates Yell.com campaign
Abbott Mead Vickers.BBDO has created a campaign for Yell.com aimed at encouraging Londoners to use Yellow Pages for such things as planning days out.
How to build rock-solid brand foundations
Marketing Week PartnerFour brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
The Time I Messed Up: Cancer Research UK’s top marketer Philip Almond
Niamh CarrollIn the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
It’s time to break down your brand and build it back up
Helen EdwardsFollow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
CMOs urged to use latest cookie phase-out delay as a reminder to get ‘on track’
Grace GollaschThe CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.