Asda tests in-store plasma screens
Asda is to test in-store plasma screens that will carry promotional messages about its own products as well as tailor-made advertising from third parties.
Asda is to test in-store plasma screens that will carry promotional messages about its own products as well as tailor-made advertising from third parties.
Due to an unfortunate mix up on our part, Marketing Week was given the wrong information regarding Gambling.com’s relaunch. Contrary to what your journalist was told, Gambling.com does still accept forms of traditional online advertising such as banners, text links, sponsorship and pop-ups. Lyceum Media Press Team London E-mail address for letters: mw.editorial@centaur.co.uk Please include […]
Nutrinnovator, the food manufacturer, will launch its low-sugar Altu Black premium cola on September 15 in London, as predicted in Marketing Week (MW July 1). The cola will be available in a 250ml can and will cost 69p.
JD Wetherspoon, the pub chain, has reported a four per cent fall in pre-tax profits to £54m for the year ending July 25. The chain has also scotched rumours of a management buy-out and instead hinted at acquisition plans.
Four brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.