WPP believes focus on consumer insight/new tech the way forward
Branwell JohnsonWPP’s growth slowed in Q3 and the group, which includes agency networks such as JWT, Ogilvy & Mather and Mindshare, is cautious about the next quarter.
Escape Artist
Branwell JohnsonSecret Escapes launched as a membership website offering exclusive flash sales of upmarket hotel rooms at discounted prices last year. It has just received £8m of new funding and plans international expansion. Co-founder Alex Saint explained the challenges and opportunities for the company to Marketing Week at the recent Abta Travel Convention.
Accountable companies build better brands
Branwell JohnsonBenjamin Franklin famously said there’s nothing certain in the world “except death and taxes” and it seems even one of these may now be redundant.
The picture is changing for travel marketers
Branwell JohnsonCustomers want to see genuine resort imagery and hear of real holiday experiences despite the best efforts put into creating attractive websites and brochures, argue travel industry marketers.
Social media expertise vital for comms teams
Branwell JohnsonEvery member of a communications team must be familiar with social media to effectively deal with a PR crisis, according to a panel of travel experts at the Abta Travel Conference.
Travel companies begin rush to personalisation
Branwell JohnsonTour operators like TUI Travel and Monarch Travel Group and aggregator sites such as Secret Escapes are working hard to implement technology that improves the website visitor experience and makes them feel more individual.
TUI Travel sees technology unlocking growth
Branwell JohnsonDeputy CEO of holiday company TUI Travel Johan Lundgren talks about the importance of brand promise, social media and customer data in this interview at the Abta Travel Conference.
British Virgin Islands teams up with Beach Tomato for campaign
Branwell JohnsonThe British Virgin Islands (BVI) is partnering with travel and lifestyle website Beach Tomato for an experiential and social media tourism push in London.
Cheap prices trump trusted holiday brands
Branwell JohnsonAbta Travel Conference: Financial anxiety is driving new trends in the travel industry with holidaymakers changing their booking patterns and valuing price over the reassurance of trusted brand names.
Hostel brand recruits Hotel du Vin marketer
Branwell JohnsonInternational hostel brand Generator is planning rapid expansion and has recruited Hotel du Vin’s marketer to bolster its brand building.
Judges lined up for Data Strategy Awards
Branwell JohnsonA stellar panel of judges has been assembled for the Data Strategy Awards 2013 as the 9 October deadline approaches for entry.
VisitBritain teams up with James Bond
Branwell JohnsonVisitBritain is partnering the latest James Bond film Skyfall for a campaign in 21 countries.
UK bucks ad spend shrinkage
Branwell JohnsonAdvertising spend forecasts for the Eurozone are still being revised down for 2012 but the UK appears healthier than countries sharing the single currency, according to Q2 data.
Marketing Week Live adds out-of-home zone
Branwell JohnsonMarketing Week Live (MWL) is to launch an “Out of Home Media” Zone as part of its plans for the 2013 event.
Thomson focuses on modernisation
Branwell JohnsonThomson is launching a £5.5m integrated campaign led by television advertising focusing on its new Dreamliner aircraft and how the travel company is modernising the package holiday.