Travel search company recruits first CMO
Branwell JohnsonOnline travel search company momondo has recruited its first CMO to drive its expansion strategy and take on rivals such as Skyscanner.
Vote for Senior Marketer of the Year
Branwell JohnsonIt’s time to make the final choice for the Senior Marketer of the Year for the Marketing Week Engage Awards 2013.
Q&A: Travelodge sales and marketing director Catriona Kempston
Branwell JohnsonBudget hotel brand Travelodge recently came out of a Company Voluntary Agreement and is now investing in a £57m chain refurbishment with the focus on a new bed and interior design. Sales and marketing director Catriona Kempston explains the priorities for 2013.
Learn from the best at Marketing Week Live 2013
Branwell JohnsonLeading marketers from global brands including Diageo, Starbucks and Unilever will be sharing their insights and case studies at Marketing Week Live 2013.
Marketing Academy takes importance of PR discipline on board
Branwell JohnsonMentoring and coaching body The Marketing Academy has recognised the importance of PR as part of the marketer’s arsenal with the creation of an official PR faculty partner.
Tourism Australia launches more ‘best’ jobs activity
Branwell JohnsonTourism Australia is reviving one of its most successful PR and advertising strategies – the “Best Job In The World” competition.
Travelodge lists marketing priorities for 2013
Branwell JohnsonTravelodge will focus its marketing efforts on improving its website and using digital marketing tools this year before developing a full blown television campaign and new strapline for 2014.
BBC puts Purnell in overall charge of marketing
Branwell JohnsonThe BBC has begun restructuring its top tier of management with the appointment of former Culture Secretary James Purnell as director for strategy and digital, where he will oversee marketing.
Celebrations at Marketing Week Data Strategy Awards
Branwell JohnsonThe leading lights in data marketing toasted the data-driven successes of 2012 last night (7 February) at a gala award ceremony. The Marketing Week Data Strategy Awards 2013, in association with Experian, attracted the cream of the industry and packed the Lancaster London Hotel with marketers and agency suppliers.
IHG to restructure marketing under chief commercial officer
Branwell JohnsonVeteran marketer Larry Light has stepped down from his role of chief brand officer at InterContinental Hotels Group as part of a restructure.
Club Med steps up global activity
Branwell JohnsonHoliday specialist Club Med has developed a global brand campaign based on the strapline “Where will your imagination take you?” as it seeks to take more of the upmarket holiday customer base.
DCM champions cinema advertising with new idents
Branwell JohnsonCinema sales house DCM is launching a new campaign to promote the value of cinema advertising now it has rolled out digital technology to all its contracted exhibitors.
Onitsuka Tiger taps into modern Japan for campaign
Branwell JohnsonSports lifestyles brand Onitsuka Tiger is switching its marketing focus away from associations with ancient Japanese crafts to tap into the modern spirit of Japanese design.
Interview: Asos marketer and Engage Awards Rising Star Fiona Marshall
Branwell JohnsonMarketing Week’s Rising Star 2012 explains what the award meant to her and some tips on crafting a winning entry.
Engage Awards 2013 deadline extended
Branwell JohnsonIt’s not too late to enter the prestigious Marketing Week Engage Awards 2013 now the deadline has been extended.