The Marketing Academy seeks nominations for 2013 scholarships
Branwell JohnsonMentoring and coaching organisation The Marketing Academy is now looking for 30 high calibre young marketers who could be the business leaders of the future.
Help find a Rising Star for the Engage Awards 2013
Branwell JohnsonDo you have fantastic young marketers with great potential in your team? Then make sure they are entered for the Rising Star category of the Marketing Week Engage Awards 2013.
Data trends for 2013 Part 2
Branwell JohnsonWatch Marketing Week’s second video featuring leading data specialists highlighting the key trends to expect in 2013.
Is marketing an art or a science?
Branwell JohnsonData specialists discuss the age-old question and provide some unexpected answers.
Generator jump starts new view of hostels
Branwell JohnsonGenerator plans to change the perception of hostels with a new visual identity and design-led buildings focusing on encouraging fun and social interaction. Executive chairman Carl Michel explains how the European chain intends to grow and grab more than the backpacker market.
Travel company banks on tablets to reach older audience
Branwell JohnsonIrish holiday company The Travel Department is expanding across the UK with a strategy to target its older customers via tablet computers.
Thomson Christmas campaign majors on hotels
Branwell JohnsonTour operator Thomson is shifting focus to its hotel offerings for the second stage of its “Holidays Just Got Better” marketing strategy.
Europcar launches new brand positioning
Branwell JohnsonEuropcar has unveiled a new brand positioning based on the premise “Moving Your Way”.
Hobbit provides precious sampling opportunity for publisher
Branwell JohnsonBook publisher Random House is to sample two of its fantasy titles in the foyers of cinemas showing new film franchise The Hobbit: An Unexpected Journey.
HMV fears breaching banking covenants
Branwell JohnsonHMV has said there are “material uncertainties” facing the business as it enters its crucial festive trading period.
Marriott looks to bolster partnerships
Branwell JohnsonHotel group Marriott International has created the new role of director of strategic partnerships and alliances to build on its commercial relationships
Brands pinning hopes on The Hobbit
Branwell JohnsonBrands incuding Ford and Twentieth Century Fox will be advertising alongside the eagerly-anticipated cinema release The Hobbit: An Unexpected Journey.
Virgin Atlantic focuses on customers with new role
Branwell JohnsonVirgin Atlantic has created the role of customer service director and recruited former Eurostar executive Reuben Arnold.
Cosmos Holidays targets younger market
Branwell JohnsonCosmos Holidays is launching a post-Christmas campaign to help rebuild brand awareness and boost its appeal to more youthful customers.
Times and Sun publisher names new CEO
Branwell JohnsonUpdate: News International CEO Tom Mockridge is stepping down from his post as parent company News Corp readies to divide into two separate companies – one devoted to its international newspaper brands and one for its entertainment arms.