Augmented reality game for Creme Egg
Branwell JohnsonCadbury Creme Egg has developed an augmented reality game promotion as part of its digital marketing strategy.
Cadbury Creme Egg has developed an augmented reality game promotion as part of its digital marketing strategy.
The Financial Services Compensation Scheme (FSCS) has appointed McCann Erickson Manchester to develop a campaign to raise awareness of the organisation with consumers.
The Home Office has launched a TV advertising campaign to challenge the attitudes of teenagers to violence and abuse in relationships.
Newspapers saw some New Year cheer in January with several newspapers, including The Sun and Mail on Sunday, bouncing back after a bleak December, although longer term trends remain precarious, according to the latest ABC figures.
ABCs: The Top 10 actively purchased magazines have seen a shake up with Northern & Shell’s Star and New! gatecrashing the list for the first time.
ABCs: Men’s titles overall continue to decline in circulation but specialist titles with wider appeal, such as Top Gear, are just holding steady in the recession.
Train operator East Coast is launching a “Miniature Prices” TV and national press marketing campaign to attract motorists and domestic airline passengers on to its trains.
National Trust is launching a new advertising campaign under the banner “Bonus Time” that will tie-up with an initiative to open its doors for free to everyone on a weekend in March.
DMGT, owner of the Daily Mail and Metro newspapers and Teletext, has reported first quarter results that show revenue down 15% year on year to £482m.
Advertisers have slammed the Government’s decision to allow paid-for product placement in television programmes, saying it has “further muddied the waters around the controversial practice.”
The Government is to allow product placement on TV in a way that will “provide meaningful commercial benefits to commercial television.”
Trinity Mirror is buying GMG Regional Media, from Guardian Media Group (GMG) for a total consideration of £44.8m.
British Sky Broadcasting has sold 10.4% of its shares in ITV to institutional investors.
Average daily hours of television viewing rose to 3.94 hours in Q4 2009, according to the latest Trends in Television Report from the IPA.
Airline fills global marketing role as Q3 financial results show return to profit