Foster’s ties up with Australia Day for pub promotion
Branwell JohnsonFoster’s is launching an Australia Day game card promotion in pubs and clubs.
O2 reviews digital marketing agency
Branwell JohnsonO2 is to review its digital marketing business and is hunting for an agency to help the telecoms company with its strategic digital planning and social media strategy.
Air New Zealand campaign goes for personality
Branwell JohnsonThe outdoor and online campaign, under the banner “Personality Allowed”, is an evolution of last year’s ‘Is it Just a Kiwi thing?’ campaign. This year the crew are showcased in a relaxed yet professional and stylish manner designed to demonstrate their own individual personality. The campaign embraces a range of executions and the ads show […]
Nielsen to deliver approved online currency by 2010
Branwell JohnsonUK online measurement company UKOM has appointed The Nielsen Company as its official partner to deliver an industry-agreed online audience planning system. Marketers have been pressing for development of an online currency as a matter of urgency. The initiative has been approved with the backing of the UK’s largest advertisers and agency groups. The UKOM […]
Unilever sees Sara Lee bolstering skin cleansing range
Branwell JohnsonUnilever chairman Dave Lewis explains that the acquisition of Sara Lee brands will give the consumer goods company a “significant strengthening” of its portfolio, especially in skin cleansing.
Warner Leisure Hotels sponsors Alan Titchmarsh Show
Branwell JohnsonThe new season of ITV1’s The Alan Titchmarsh Show is to be sponsored by Warner Leisure Hotels.
Fujitsu sponsors of the Commons & Lords rugby team
Branwell JohnsonFujitsu, the public sector IT systems, services and product supplier, has signed a sponsorship deal with the Commons & Lords Rugby Union Football Club (RUFC) for the 2009/10 season.
Premier Foods in strong position
Branwell JohnsonPremier Foods, owner of brands including Hovis, Oxo and Branston, has reported strong results in a half year trading update released today.
Cineworld promotes senior marketer
Branwell JohnsonCineworld, the cinema exhibition chain, has shaken up its senior team and promoted Justin Skinner from head of marketing to vice president of marketing.
Front magazine bought by entrepreneur
Branwell JohnsonMen’s magazine Front and cinema magazine Hotdog have been bought by newly-formed independent Kane from current owners Sport Media Group (SMG) for a consideration of £87,500.
National Blood Service to work with TMW
Branwell JohnsonThe National Blood Service has appointed TMW to help develop a new CRM-led programme.
Guardian Media Group posts big losses
Branwell JohnsonGuardian Media Group, owner of GMG Radio and Guardian News & Media, has reported a pre-tax loss of £89.8 million for the year to the end of March as the recession bites across all its divisions.
CHI wins CBS Outdoor contest
Branwell JohnsonCHI & Partners has won CBS Outdoor’s London Creative Challenge 2009 with its bus creative for Anchor Butter.
Manchester Airport Group appoints London agency
Branwell JohnsonIntegrated agency Fox Kalomaski has been appointed to create advertising for the Manchester Airport Group (MAG).
Open University pitches £3.5m media account
Branwell JohnsonDistance learning body The Open University (OU) is reviewing its £3.5 million media agency account.