Hershey to walk away from Cadbury bid
Joe FernandezHershey has decided not to launch a counterbid for British confectioner Cadbury, according to reports.
Euro RSCG brings music marketing to London
Joe FernandezEuro RSCG is to launch its music-marketing consultancy The Hours in London, following its success in New York and Paris.
Great results for digital can’t mean complacency
Joe FernandezIf the online ad industry was in need of any kind of boost for 2010, then the Bellwether and Kingston Smith report couldn’t have been better timed. Both painted glowing pictures for the thriving digital marketing world. Yet, beneath the positivity lies a timely reminder that digital still needs to advance, in order to grow.
Ping Pong to launch promotional drive
Joe FernandezPing Pong, the dim sum restaurant chain, is launching a new advertising campaign in a bid to raise awareness and encourage young professionals to visit its restaurants.
Mars taps up Peter Crouch for ads
Joe FernandezMars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
Mobile web still unused claims study
Joe FernandezAround 76% of mobile phone users don’t use their mobile to access the web, according to a UK-wide study into mobile habits by Essential Research.
T-Mobile to sponsor Big Dance 2010
Joe FernandezT-Mobile UK is to be the headline sponsor for The T-Mobile Big Dance 2010, the world’s biggest celebration of dance.
Phones4u appoints Eden to £10m media account
Joe FernandezPhones4u, the mobile phone retailer, has appointed Eden – adam & eve and the7stars new media division – to handle £10m media planning and buying account.
Kraft must retain Cadbury’s brand culture
Joe FernandezKraft’s pledge to take a “best of both approach” to its marketing as part of its accepted £11.9bn takeover bid must focus on integrating the cultures of both brands if it is to succeed, according to marketing and branding experts.
T-Mobile axes head of advertising and sponsorship role
Joe FernandezT-Mobile’s head of advertising and sponsorship, Sam Taylor, has left the company as part of a marketing department restructure.
Comet reports better than expected Christmas despite sales fall
Joe FernandezKesa Electricals, owners of Comet, has reported a better-than-expected Christmas despite sales being down 0.8% on the same period last year.
Industry gives cautious welcome to Cadbury-Kraft
Joe FernandezIndustry experts have given a cautious welcome to Kraft’s agreed takeover bid for Cadbury to create a “leader in the global foods and confectionery sector.”
Pepsi appoints new UK marketing director
Joe FernandezPepsiCo has promoted Amanda Thomson to the position of UK marketing director from her role as marketing director for Australia and New Zealand.
Update: Cadbury agrees Kraft £11.9bn takeover bid
Joe FernandezUpdate: Kraft Foods has agreed a recommended deal to buy Cadbury for around £11.9bn, increasing its offer to 840p per Cadbury share, in a move to create a “leader in the global foods and confectionery sector.”
Watchdog signals intention to deregulate TV ad sales
Joe FernandezOfcom starts consultation on ad sales rules for public service broadcasters.