Britvic has reported an 11% increase of sales in the last quarter, taking revenues to £242.7m, thanks to strong performances from its well-known brands such as Robinsons, J2O and Fruit Shoot.
T-Mobile has completed a restructure of its marketing department in an effort to centralise the function.
A more detailed breakdown of the value of each Cadbury brand could have saved the company from a takeover by Kraft, consultancy Brand Finance and the Institute of Practitioners (IPA) have revealed. According to an analysis by Brand Finance and the IPA, the Cadbury brand portfolio alone is worth about £3.2bn – more than a […]
The Disney Channel is revamping its marketing to offer a more “modern face” and capitalise on a new generation of digitally aware young audiences.
Facebook and The Nielsen Company have announced the UK launch of a new tool called Nielsen BrandLift, which will use the Facebook platform to measure the effectiveness of online brand advertising.
Breakthrough Breast Cancer has launched a new social media campaign called “Too Many Women”, to raise over £1m for the charity, backed by celebrities including Gwyneth Paltrow and Scarlett Johansson.
Dominic Fawcett, the former worldwide strategy director of PHD, is to join Sony Consumer Marketing Europe as its new divisional director of media.
News International has teamed up with Microsoft to help educate young children in the UK by launching Mini Bees – a suite of online spelling games.
O2 is expanding its existing insurance service to cover travel as part of its latest efforts to expand the telecoms brand.
The UK economy has exited the recession after 18 months of economic slump.
VisitBritain will unveil its new marketing strategy to attract more tourists to the UK in the run up to the 2012 Olympic Games, later today (26 January).
Guinness is launching a new advertising campaign featuring rugby union stars Lewis Moody, Lee Byrne and Paul Sackey, to co-incide with the launch of the 2010 international rugby season.
Orange is launching a new mobile advertising service called ‘Orange Shots’ to enable brands to engage and interact directly with targeted segments of the network’s customer base.
A group of Google marketers have left the search giant to form their own online marketing consultancy, called QuBit Digital.
Vauxhall is launching a new pop-art themed TV ad campaign to promote the new Corsa range.