SDL consolidates group branding
Joe FernandezSDL, provider of global information management solutions, has consolidated its branding in an effort to unify the brand’s subsidiaries.
Food Standards Agency launches food hygiene campaign
Joe FernandezThe Food Standards Agency is launching a UK-wide campaign today, to raise awareness among food businesses about the agency tools available to help businesses comply with food hygiene law.
Clover to launch new year resolution campaign
Joe FernandezButter brand Clover is launching a new series of advertisements, as part of its £5m investment in the brand’s relaunch.
Lyons looks to expand into teatime cakes ranges
Joe FernandezPremier Foods’ traditional cake brand Lyons is launching a new range of Teashop Classic Cakes, in an effort to capitalise on the growing teatime occasion.
TNS Worldpanel rebrands as Kantar Worldpanel
Joe FernandezMarket research consortium TNS Worldpanel is rebranding as Kantar Worldpanel from today (25 January).
EasyJet rolls out ski campaign on London Underground
Joe FernandezEasyJet is launching a new advertising campaign called The Orange Line on the London Underground, which will run in selected tube stations.
True Blood to screen relevant content amid ad spots
Joe FernandezFXUK has developed extra content to play during the ad breaks for the second series of cult vampire series True Blood in a bid to retain viewer attention.
Armed Forces charity to launch 125th anniversary campaign
Joe FernandezArmed Forces charity, The Soldiers, Sailors, Airmen and Families Association – Forces Help (SSAFA) is to launch its lSSAFA125 Campaign to celebrate their 125th Anniversary.
EBay partners with Octopus Travel
Joe FernandezEBay Advertising, the advertising arm for the e-tailer, is expanding the travel category on the auction website to deliver increased value and selection to eBay’s 17 million users, across a range of travel products and services.
Google reports 54% increase in profits over 2009
Joe FernandezGoogle saw off recession blues with a 54% increase in profits last year, totalling $6.52bn (£4.02bn) mainly thanks to advertising earnings.
McAfee appoints Oracle marketer to head EMEA marketing
Joe FernandezMcAfee has appointed Philippe Adam as its new vice president of EMEA marketing
VSO to launch brand awareness campaign
Joe FernandezInternational development charity VSO is launching a brand awareness campaign, which aims to demonstrate the impact the organisation’s volunteers have in the developing world.
Président cheese launches new TV campaign
Joe FernandezLactalis McLelland, owners of the Président cheese brand is investing an additional £1.5 million in primetime television advertising to fuel more demand.
De Vere Hotels appoints Targetbase Claydon Heeley
Joe FernandezDe Vere Hotels has appointed integrated marketing agency, Targetbase Claydon Heeley (TBCH), to handle a £1m advertising account, creating a new golf and leisure concept.
Total Greek Yoghurt appoints Creative Orchestra and Total Media
Joe FernandezFage UK, the owners of Total Greek Yoghurt, has appointed advertising agency Creative Orchestra and media planning and buying agency Total Media, to help drive the brand’s marketing for the next three years.