Cambridge Diet unveils new branding for 2010
Joe FernandezDieting company Cambridge Diet is to re-brand itself as Cambridge Weight Plan, and will launch a national advertising campaign to promote its new name.
Ofcom considers deregulation of TV advertising rules
Joe FernandezOfcom is to announce a consultation seeking to further deregulate television advertising sales rules on commercial broadcasters.
Honda takes Everything ad campaign onto TV
Joe FernandezHonda UK is launching its “Everything” ad campaign onto UK TV screens today (18 January) following a successful run in cinemas.
Calor Gas sponsors Build a New Life in the Country
Joe FernandezCalor Gas has agreed a six figure sponsorship deal for the new series of Five’s “Build a New Life in the Country” launching this week.
Ariel revamps brand with new stain removal technology
Joe FernandezAriel is revamping its brand through the introduction of revolutionary new technology called Actilift across its portfolio.
M&S joins WWF Seafood Charter to promote sustainable fishing
Joe FernandezMarks & Spencer has become the first UK company to sign the WWF’s Seafood Charter, helping to promote responsible fishing. The retailer has taken out full page newspaper ads to raise consumer awareness of the issue.
Cadbury boasts of ‘outstanding performance’ in updated takeover response
Joe FernandezCadbury has updated the details of its response document to Kraft’s £10.2bn takeover, claiming it fails to recognise the confectioner’s “outstanding financial performance for 2009”.
Royal Mail updates licences for address database
Joe FernandezThe Royal Mail is updating its Postcode Address File (PAF), the UK address database that contains over 28 million addresses, and has published new licences which will come into effect from 1 April.
Car scrappage to become brand popularity contest in final month
Joe FernandezA quota system based on brand popularity will be introduced to the car scrappage scheme for its final weeks, the government has confirmed.
O2 moves into home phone market
Joe FernandezO2 is to extend its brand further and offer home phone lines to new and existing home broadband customers.
Disasters Emergency Committee to launch Haiti fundraising campaign
Joe FernandezThe Disasters Emergency Committee is to launch its Haiti Earthquake television appeal today (January 15) with the support of major UK broadcasters including the BBC, ITV, Channel 4 and Al-Jazeera.
Seatwave offer glimpses of gig seats before buying
Joe FernandezOnline ticketing service Seatwave is unveiling a new service to enable to see images of where they will be seated, before they buy tickets. The ticket exchange site will promote the new service on its press and online ads.
Fifa to resume global World Cup marketing push tour
Joe FernandezFifa is to resume its global marketing push for this summer’s World Cup in South Africa as the FIFA World Cup Trophy Tour by Coca-Cola continues its five-continent journey to another 33 countries around the world.
Conservatives plan immediate cuts to government ad spend
Joe FernandezThe Conservatives would start to cut the government’s advertising spending straight away if they won the General Election.
Is free security the key to making Facebook loveable?
Joe FernandezFacebook has signed a partnership with McAfee to offer its users a complimentary six-month subscription to McAfee security software. But the cynic in me can’t help but wonder if this is more of a sales ploy than a much-needed assertion of security on the popular site.