Procurement needs to stop being a ‘lone ranger’, says Ladbrokes Coral
Leonie RoderickThe betting brand believes the procurement department needs to “embed” itself within the marketing team to truly understand its challenges.
The betting brand believes the procurement department needs to “embed” itself within the marketing team to truly understand its challenges.
The former head of global marketing at Protein World talks moving on, avoiding stereotypes in advertising and, of course, the ‘Beach Body Ready’ controversy.
The smart home brand wants to convince consumers that connected devices are not just for the ‘tech savvy’, but admits it still has a long way for it to become “the norm”.
The brand is hoping to capitalise on growing consumer demand for gin and fight off newer “local” brands.
Plus Special K takes legal action to stop tennis player Thanasi Kokkinakis using the brand name commercially and Shell pilots new tech to sync YouTube ads with TV spots.
Foodnfilm is on a mission to become the biggest player in the smart TV market by grabbing a slice of the food delivery sector.
The news brand says it has been through “loads” of change to become a more consumer and data-focused company.
The building society says it is still not advertising on YouTube after The Times investigation, claiming “it does not seem right”.
E.ON hopes the new strategy focused on renewable energy and “creating a better tomorrow” will improve consumer perceptions of the energy sector.
The #WalkersWave campaign encouraged people to share a selfie on social media to win tickets to the Champion’s League final. However, people uploaded pictures of notorious serial killers instead.
Vita Coco is going national for the first time with a multimillion pound campaign, but insists it still has an entrepreneurial spirit when it comes to growing the business.
The winner will get £1m of airtime but Channel 4 also wants to encourage shortlisted brands to make their campaigns after admitting to being ‘disappointed’ following last year’s competition.
The soft drinks brand says a focus on quality will allow it to buck the trend of falling soft drink sales and tack on giants such as Coca-Cola in the space.
Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.
Glenfiddich and Hendrick’s owner William Grant & Sons is pioneering a two-year in-house training programme to equip its marketers with new skills and raise the profile of marketing across the business.