BG division loses marketing chief

British Gas Services, the central heating, services and air conditioning arm of Centrica, has lost marketing director Roy Gayton, who left last week after six months in the job.

He is being replaced by Jamie Buchan, executive director of OIL – part of the Ocean Group. Buchan was previously divisional manager for gas marketing and retail manager for Esso UK. The company refuses to comment on Gayton’s departure.

Gayton took over as marketing director in October last year (MW October 16 1997). He was previously the interim marketing director for British Gas Trading, but he was replaced by former Camelot marketing chief Jon Kinsey.

At the time of his appointment, BGS hired Bartle Bogle Hegarty to handle its 4m advertising, although it has concentrated most of its marketing below the line since then. Last week, it launched a push for a new air-conditioning product, through Evans Hunt Scott.

Recommended

Learning curve

Marketing Week

As the ink was drying on the contract that saw its chain of newsagents sold to WH Smith for 68m, the management of another John Menzies subsidiary was hiring a new marketing director. On the surface, the hiring seems less significant than the WH Smith deal. But Fiona Davis has been recruited to make toy […]

Making light of hotel power cut

Marketing Week

The lights went out, quite literally, at last month’s DRTV conference, organised by Marketing Week parent Centaur. Phil Andrews chief executive of Tomahawk Communications was in the middle of proving that responsive ads could build brands, when a power cut hit the St James Court Hotel, the conference’s venue, and the surrounding area of London. […]

ETB makes break with BTA to strengthen English brand

Marketing Week

The English Tourist Board is breaking away from umbrella organisation the British Tourist Authority to strengthen the marketing of England as a brand in its own right. The ETB and the BTA pool resources and share a head office, but now the ETB is hunting a communications director to lead a separate communications division. One […]

Comments

    Leave a comment