Why marketers need to stop pushing age stereotypes
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
Marketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
Second guessing what people want from advertising can be dangerous and brands need to go back to basics when considering the most effective routes to boosting loyalty and sales.
With Captain Birdseye returning to British TV screens today (8 April) as part of Birds Eye new £8m campaign, both brands and experts have warned that the risk can sometimes outweigh the rewards when it comes to bringing back an iconic advertising character.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.