British Airways promotes Moss to head of loyalty
British Airways has promoted former e-ticket programme manager Ted Moss to head of loyalty. He replaces Chris Jansen, who becomes managing director of Air Miles.
British Airways has promoted former e-ticket programme manager Ted Moss to head of loyalty. He replaces Chris Jansen, who becomes managing director of Air Miles.
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
Coca-Cola is planning to rebrand its “Light” products under the “Zero” banner in the UK, in a drive to clarify the products’ sugar-free status and also to attract the loyalty of health-conscious consumers. The soft drinks giant is expected to rebrand Fanta Light and Sprite Light under the names Fanta Zero and Sprite Zero respectively […]
As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.